About us

Everyday carry, built for real life.

Thee Bold Stories started as a multi-brand concept in Singapore, born from a collaboration between VITAL GEAR (a distributor of international lifestyle brands) and Bold, a local everyday-carry brand known for its minimalist bags and successful Kickstarter launches.

Together, they launched a new retail identity built around boldness — not just in design, but in intention. Thee Bold Stories curates bags and travel gear that are functional, expressive, and built to last, spotlighting four brands that speak to different kinds of movers:

- New Balance Bags: Clean, modern carry for the style-conscious commuter.
- CAT: Rugged utility built for real-world impact.
- LEGO Bags: Bright, bold, and kid-coded for maximum joy.
- Bold: Everyday silhouettes, re-engineered with clever detail.

In March 2024, Thee Bold Stories made its way to Malaysia with the opening of its first store at Parkson IOI Mall, Putrajaya. We’re now growing across the country — both in retail and online — making bold carry accessible to more people, in more places.

Whether you're on a workday commute, weekend trip, or airport sprint — we’re here to make sure you carry the stories that matter.